Last updated: September 2024
Brand Agent X (“we”, “our”, or “us”) is a marketing agency based in New York. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.brandagentx.com or use our services.
Information We Collect
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, when you participate in activities on our website, or otherwise when you contact us. The personal information we collect may include:
• Names
• Email addresses
• Phone numbers
• Any other information you choose to provide
We do not collect sensitive information such as financial data or health information directly through our website.
Use of Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. We use the following types of cookies:
• Session Cookies: We use Session Cookies to operate our website.
• Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
• Security Cookies: We use Security Cookies for security purposes.
• Analytics Cookies: We use Analytics Cookies to understand how you use our website, including which pages you visit, how long you stay on each page, and which links you click. This helps us improve our website and provide a better user experience.
• Advertising Cookies: We use Advertising Cookies to show you relevant ads based on your interests and browsing behavior. These cookies remember your online activities and help us and our advertising partners deliver ads that are more relevant to you.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website. Many browsers allow you to browse in a “private” or “incognito” mode, which typically doesn’t accept cookies.
Use of Information
We use the information we collect or receive:
• To provide and maintain our services
• To notify you about changes to our services
• To allow you to participate in interactive features of our website when you choose to do so
• To provide customer care and support
• To provide analysis or valuable information so that we can improve our services
• To monitor the usage of our services
• To detect, prevent and address technical issues
• To fulfill any other purpose for which you provide it
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
Our Services
We offer a range of digital marketing services, which may include but are not limited to:
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) advertising- Social media marketing
• Content marketing
• Email marketing
• Web design and development
In the course of providing these services, we may collect additional information relevant to the specific service. For example:
• For email marketing, we may collect email lists and campaign performance data
• For social media marketing, we may have access to your social media accounts and collect engagement metrics
• For SEO and PPC, we may collect website analytics and keyword performance data
Disclosure of Information
We may share your information with:
• Service providers: We may share your information with service providers to monitor and analyze the use of our service, for advertising and marketing purposes, and to contact you.
• Analytics partners: We use analytics services like Google Analytics to understand how users interact with our website. These services may use cookies and other tracking technologies to collect and analyze information about your use of our website.
• Advertising partners: We work with advertising partners to show you relevant ads across the internet. These partners may use cookies and similar technologies to collect information about your interactions with our website and other sites to provide you with targeted advertising.
• Business partners: We may share your information with our business partners to offer you certain products, services or promotions.
• Other users: When you share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. Specifically, we retain client data for the duration of our service agreement plus an additional period of 1-2 years after the termination of services. This additional retention period is for legal and business purposes, such as complying with tax laws, resolving disputes, and enforcing our agreements. After this period, we will securely delete or anonymize your data unless we are legally required to keep it longer.
Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Data Breach Notification
In the event of a data breach that affects your personal information, we will take prompt action to notify you and relevant authorities as required by applicable law. Our notification procedures include:
1. Timely Notification: We will notify affected users without undue delay, typically within 72 hours of becoming aware of the breach, unless a longer time frame is allowed by applicable law.
2. Method of Notification: We will notify you via email using the email address you have provided to us. If we do not have your email address or if required by law, we may provide notification through prominent posting on our website or through other appropriate channels.
3. Content of Notification: Our notification will include, to the extent known:
• A description of the nature of the breach
• The types of information involved
• Steps we are taking to investigate and mitigate the breach
• Recommended steps you can take to protect yourself
• Contact information for further questions or concerns
4. Ongoing Updates: We will provide updates as necessary if significant developments occur during the investigation of the breach.
5. Cooperation with Authorities: We will cooperate fully with law enforcement and relevant regulatory authorities in their investigations of any data breach.
We maintain internal procedures for promptly responding to data breaches, including methods for prompt identification of breaches and assessment of their scope and impact.
Your Data Protection Rights
As a resident of New York and the United States, you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information.
If you wish to be informed what personal information we hold about you and if you want it to be removed from our systems, please contact us.
California Privacy Rights
If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA) regarding your personal information. These rights include:
1. Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, and the categories of third parties with whom we share such information.
2. Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
3. Right to Opt-Out: If we sell your personal information to third parties, you have the right to opt-out of such sales. Please note that we do not currently sell personal information as defined by the CCPA.
4. Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise your rights under the CCPA, please contact us using the information provided in the “Contact Us” section of this policy. We may need to verify your identity before processing your request. We will respond to verifiable requests within the timeframes required by law.
Please note that these rights are not absolute and may be subject to limitations under applicable law. For example, we may retain certain information as required by law or for legitimate business purposes.
If you are a California resident and would like to designate an authorized agent to submit a request on your behalf, please provide us with a signed permission letter authorizing the agent to make the request on your behalf. We may also require you to verify your identity directly with us.
For more information about our privacy practices, please review this Privacy Policy in its entirety.
Your Choices
You can opt out of receiving certain types of communications from us by following the instructions provided in those communications. You can also control certain types of cookies by adjusting your browser settings. To opt out of many third-party ad networks, you can visit:
• Digital Advertising Alliance’s Consumer Choice page
(http://www.aboutads.info/choices/)
• Network Advertising Initiative’s Consumer Opt-Out page
(http://www.networkadvertising.org/choices/)
Please note that opting out of advertising networks does not mean you will no longer see ads, but they may be less relevant to you.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top of this Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
• By email: info@brandagentx.com